Because it seems like you won't hear much about it in the regular news. It's still a terrible, terrible situation and they need help. The US State Department is even trying to educate Americans about this crisis and giving us easy and trusted ways to donate to help the more than 20 million people homeless and hungry because of flooding. Over at Sepia Mutiny there's a discussion titled "Why is no one donating?" about why the response has been so lax for this natural disaster compared to other recent outpourings of support for similar travesties, even though its bigger in scale and has affected many more innocent lives. I saw more heartbreaking pictures on NPR today. One of the best things I've read recently, the one that makes me most hopeful, is a committment by TED's Chris to report "The stories from Pakistan you're not being told." The stories of hope and human triumph, the stories that will hopefully soon show a sea change in these people's lives. Last but not least, UN Ambassador Angelina Jolie also implores you to help.
Please. Give what you can. Until September 12th, the Canadian Federal Government will match your donations here: http://www.cbc.ca/pakistanrelief/